REBELLION CAMPAIGN / STELLA MCCARTNEY / AW 2019

Stella’s AW19 Campaign made a bold statement against climate change and collaborated with members of Extinction Rebellion to front its new AW19 range.

Mirroring the sustainable ethos of the collection it was a great opportunity to reuse the LED screens already purchased by the brand. A build was developed that not only complimented the colourful campaign but the sustainable narrative of the collection.

The AW19 campaign was displayed on modular LED screens, and wrapped in an illuminated Stella McCartney logo. The windows were designed so all elements could be repurposed and reused.

Madison Av, New York