The Wynn, Las Vegas

TRUSSED / STELLA MCCARTNEY / AW 2019

It was essential to mirror the brand’s sustainable ethos in the window designs. All were considered in the same fashion. Can this be produced locally? Can the components be reused?

The installations became more and more led by electronics as we learned these are the components that can be reused and repurposed. When we had the opportunity to showcase the campaign in the window we would, as it creates a kinetic colourful eye-catching display. Screens that had been used time and time again were adapted to fit inside vintage monitor-style boxes, fixed to one another they created a freestanding digital screen in the window spaces.

Reflecting the transparency of Stella’s vision, we designed the installation to feel crude and industrial, and to nod towards the aim to make the brand's production fully circular we framed the screens in a circular neon.