WHAT IF? WRAP / SELFRIDGES / LONDON

The window wrap was applied as a teaser ahead of the main window scheme, titled "What if." The teaser featured hand-painted elements overlaid with graphics of children's ideas and illustrations. Peep holes in the teaser were also created in it, which allowed customers to interact with the displays that were being created behind the glass. This gave the display an unfinished feel, which was in line with the Super Futures theme. This playful and engaging treatment enticed customers to interact with the display and generated excitement for the upcoming full window scheme.

Photographs by Andrew Meredith